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2.4 Analyze a Lead for Suitability

Overview

Checklist

Next steps in Lead Pursuits

Overview

Before bidding on a government contract opportunity, businesses must assess its feasibility and strategic value. This checklist guides Lead Pursuits users in evaluating contract suitability using the platform's tools and features.

Checklist

No.

Step

Actions in Lead Pursuits

Key considerations

1.

Identify Relevant Leads

Use filters for agency, lead type, location, category, and deadline.

Search for specific project types (e.g., “road construction,” “IT services”).

Does the project align with the company’s services?

2. 

Review Lead Details

Open the lead, check the Project Scope, Key Deliverables, and Agency Requirements.

Does the project scope fall within the company’s expertise? Check lead type (IFB, RFP, RFQ, etc.), and submission deadline.
Can the company prepare a bid within the deadline?

3.

Assess Compliance Requirements

Review legal, licensing, and insurance prerequisites in the Documents section as well as the official site of the bid posting. Check for required licenses, security clearances, and business designations.

Does the company meet the bonding, licensing, labor laws, or subcontracting conditions listed in the lead?

4. 

Evaluate Financial Viability

Check cost estimates, payment terms, and budget allocation.

Can the company complete the project according to their profit margins?

5. 

Analyze Competition

Assess contractor requirements to gauge competition.

Is the agency likely to favor incumbents or new vendors?

6. 

Review Risk Factors

Assess potential legal, regulatory, or logistical risks.

Are there restrictive clauses, penalties, or material supply issues?

7. 

Decision: Proceed or Dismiss

Pursue the Lead or dismiss it. 

If the project aligns with the company’s capabilities, move forward with bid preparation.

Next Steps in Lead Pursuits

  • If the contract is viable, move it to Pursuits and start preparing a bid. To learn how to pursue a lead, see our next article .
  • If the lead is not viable, explore other suitable opportunities.